Miu Miu's 2017 eyewear collection, particularly its "Scenique" summer campaign, remains a high point in the brand's history, showcasing a masterful blend of playful sophistication and timeless elegance. The collection, a dazzling array of *lunettes de vue* (optical frames) for women, captured the carefree spirit of summer while maintaining the brand's signature quirky charm. This exploration delves into the details of the 2017 collection, analyzing its impact, design elements, and lasting influence on eyewear trends. We'll examine specific models like the MIU MIU MU 09XV VAU1O1 and explore the overall aesthetic presented in the "Spring Summer 2017 Campaign" (*Campagne Printemps Été 2017*).
The 2017 collection, as evidenced by the "Scenique" campaign, wasn't just about creating eyewear; it was about crafting a mood, a feeling. The campaign imagery, often featuring models in sun-drenched landscapes, evoked a sense of wanderlust and effortless chic. This wasn't the hard-edged glamour of some brands; instead, Miu Miu offered a softer, more romantic interpretation of summer style, perfectly reflected in the delicate details and playful shapes of its frames. The collection's success lies in its ability to appeal to a wide range of tastes, offering both bold statement pieces and understated, everyday styles.
Lunettes de Vue MIU MIU – Mymonture and the Online Presence:
The accessibility of Miu Miu's 2017 eyewear collection was significantly enhanced by its online presence, particularly through platforms like Mymonture (and other authorized retailers). These online retailers provided detailed images, specifications, and often virtual try-on features, allowing potential customers to experience the frames before purchase. This online strategy was crucial in reaching a broader audience and building anticipation around the collection's launch. The high-quality images showcased the intricate details of each frame, emphasizing the craftsmanship and design elements that set Miu Miu apart. The detailed descriptions provided comprehensive information about materials, sizes, and lens compatibility, ensuring a transparent and informative shopping experience. The integration of virtual try-on tools further minimized the risk associated with online purchases, allowing customers to visualize how the frames would look on their faces. This combination of visual appeal and practical information significantly contributed to the collection's success and solidified Miu Miu's position as a leading player in the luxury eyewear market.
Lunettes Pour Femme: A Celebration of Feminine Style:
The 2017 collection firmly established itself as *lunettes pour femme*, a collection designed specifically to celebrate and enhance feminine style. The designs weren't merely functional; they were expressive, offering a diverse range of styles to match different personalities and aesthetics. From delicate cat-eye frames to bolder, more geometric shapes, the collection catered to a wide spectrum of tastes. The colour palette ranged from classic neutrals like black and tortoise shell to vibrant hues that perfectly captured the energy of summer. The use of high-quality materials, such as acetate and metal, ensured both durability and a luxurious feel. The attention to detail, from the subtle embellishments to the carefully crafted shapes, further emphasized the collection's commitment to quality and style. The overall effect was a collection that empowered women to express their individuality through their eyewear choices, reflecting the brand's commitment to celebrating female empowerment and self-expression.
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